Adcurate Privacy Policy

We at Adcurate view the protection of individual privacy as critically important. Adcurate's combination of technology and data allows us to deliver relevant, targeted content to individuals, but not at the expense of individual privacy.

Adcurate is committed to protecting the privacy of online consumers. This notice explains our online technology, information-collection practices, and how we use the data we collect.

Privacy Compliance

Adcurate does not collect any personally identifiable information (PII) through our technology.

Information Collection

Adcurate collects anonymous information online through the use of cookies and pixel tags, which are industry standard technologies used throughout the Internet. Additionally, Adcurate obtains non-PII information from third party sources.

  • Cookies
    A cookie is a small data file that is sent to your browser, which may then be stored on your hard drive. When a user views an advertisement delivered by Adcurate, he or she is assigned a number, known as a cookie, that is unique but that does not identify the user personally. The cookie is recorded and stored on the user's computer in the Web browser's cookie file.
  • Pixel Tags
    
To make certain that ads served by Adcurate are targeted correctly, partner websites in the network place Adcurate pixel tags on their sites. These tags are not personally identifiable nor do they collect personal information. They are used to match visitor browsing behavior to a segment profile designated for targeting ads to visitors.

When you are utilizing the Website of one of our business customers, we may collect certain non-personal information from you, including but not limited to your browser type (for example, Internet Explorer or Mozilla) and your operating system (for example, Windows or Macintosh). In addition, Adcurate collects information about your browsing behavior, such as the date and time you visit the Website, the content areas or pages of the Websites that you visit (for example, "auto section" or "entertainment section"), ads clicked on, and other click-stream data, none of which will include personal information about you.

Usage of Data

Adcurate uses the anonymous information it collects and acquires to customize the advertisements that consumers see on participating Websites and to analyze if the advertising resulted in a desired action such as sales. In order to serve visitors appropriate ads, Adcurate will temporarily assemble non-personal, behavioral and technical information to create very large audience segments. These segments represent data that has been aggregated into large anonymous groupings. 

Adcurate stores all anonymous data (non PII) in user cookies. The lifetime of these cookies varies, however, you can be block or delete these cookies by using the opt-out methods described in this policy.

Disclosure of Information

Adcurate does not provide any personal information to marketers when you interact with or view a targeted ad. At the same time, our advertiser customers cannot correlate or merge Adcurate’s segment information (as described in the preceding paragraph) with information that they may collect, process, or store in connection with their site, including personal information except in compliance with the applicable Self-Regulatory NAI Principles, and such customer's privacy policy.

Opting Out

Adcurate belongs to and conforms with the standards and principles of the Network Advertising Initiative, which enables consumers to opt out of having their behavior tracked by our technology. 

If you do not want your browser to store the anonymous information we collect, a simple procedure allows you to deny this feature. In order to opt out of cookies, you can manually delete your cookies by following the instructions contained in the "help" section of your browser.

There are two ways you can stop cookies from being stored on your computer, and therefore, stop Adcurate from storing and using this anonymous information:

  1. Block all cookies (from Adcurate and all other parties and vendors that utilize cookies) by globally or selectively disabling cookie use in the browser configuration; or
  2. Visit the NAI website by clicking here to opt-out of data collection and targeting cookies from Adcurate. The NAI opt-out tool is cookie-based. In order for the opt-out tool to work on your computer, your browser must be set to accept third party cookies. If you buy a new computer, change web browsers or delete this cookie, you will need to perform the opt-out task again.

Security Precautions


Adcurate makes significant efforts to maintain the security of its network and the data we collect. We use various technologies, including, in certain instances, encryption, to ensure the highest security standards. Adcurate stores relevant user data indefinitely. Any data that is stored on Adcurate’ servers is treated as confidential and is not generally available to the public. Adcurate has an internal security policy with respect to the confidentiality of customer and other data, limiting access only to those employees who we reasonably believe need to know such information for the purpose of performing their jobs. Please keep in mind, however, that the Internet is not a 100% secure medium. Therefore, although we use reasonable efforts to protect information, the possibility of somebody defeating our security measures does exist.

If you have any questions about our security practices, please send an email to us at privacy@uoladsolutions.com.

Changes to This Privacy Policy

Adcurate reserves the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to our Privacy Policy, we will post those changes to this Privacy Policy, notify you here, or by means of notice on our home page, or other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.

Children’s Privacy

Adcurate is very sensitive to the issue of children's privacy. Our products and services are neither developed for, nor directed at, children. If you believe your child has provided Adcurate with personally identifiable data please contact us at privacy@uoladsolutions.com.

Contacting Adcurate

If you have any questions about this privacy statement, the practices of this website or your dealings with this website, please contact us at privacy@uoladsolutions.com or mail us at:

Attn: Legal Department
Adcurate, Inc.
21301 Burbank Boulevard, Woodland Hills, CA 91367

December 2009