Targetable Data Layering
Narrow in on your audience.
Demographics, psychographics and behavioral insights from both online and offline sources are just the start. We then layer on the most advanced and industry leading targeting parameters like purchase behavior, personality traits, lifestyle, interests and medical indications. These layers of targeting combine to deliver the exact audience profile you desire or match to an existing consumer profile you have worked so hard to define. As your campaign runs, you can see how your profile is performing and you can explore other profiles you may not have considered.
Our targeting layers include:
- Verified Demographic Segments: Gender, age, geography, income, children, net worth, education, ethnicity, and more.
- Buyers Segments: Based on offline SKU-level purchase data, we understand what audiences bought and with what frequency. Items like toys, men’s apparel, pet products and more than 250 others.
- Psychographics: Based on online behavior and offline consumer purchases tracked through Nielsen HomeScan, we can identify Mindset Media psychographic profiles like Creativity, Leadership, or Assertiveness.
- Nielsen PRIZM®: PRIZM defines every U.S. household in terms of 66 demographically and behaviorally distinct types or “segments” to help marketers discern those consumers’ likes, dislikes, lifestyles, purchase behaviors and media preferences. Used by thousands of marketers within Fortune 500 companies, PRIZM provides the “lingua franca” for marketing in an increasingly diverse and complex American marketplace.
- POLK Automotive: Offers household level targeting to identify in-market buyers of specific vehicle categories or households likely to own specific vehicle categories.
- MORE: Adcurate is constantly adding new characteristics in order to enable you to more accurately understand, define and target your audience. Our on boarding platform allows us to integrate almost any data source to enhance your specific marketing needs.
If you have a customer profile you are trying to target, please contact us. We can find your audience online.